To tweet or eat?
By: The Food Coach
New research has revealed as many as a third of Australians are starting their day with a social media fix rather than eating breakfast, and for one in five it's a regular habit. The Galaxy Research study - commissioned by the Australian Breakfast Cereal Manufacturers Forum (ABCMF) - showed 65% of Australian adults skip breakfast with 41% skipping at least twice a week.
Lack of time is the number one reason almost six million Aussies regularly skip breakfast, but more than half (53%) manage to find time to check Facebook, tweet, text or email before leaving home in the morning. In fact social media is the most common morning activity among breakfast skippers. Accredited Practising Dietitian and Director of the Australian Breakfast Cereal Manufacturers Forum Leigh Reeve said it was a worrying trend.
"The research shows for most Aussies it takes less than five minutes to make and eat a bowl of breakfast cereal, yet breakfast is being sacrificed as people choose a Facebook newsfeed over a real feed to start their day," said Ms Reeve. "It's a crazy decision. Having breakfast is one of the easiest things you can do to set yourself up for the day. A bowl of cereal will give you loads of essential nutrients and boost your mood, energy levels and concentration.
"There's no doubt we are increasingly time poor but investing in breakfast is well worth the returns. Science supports the fact that regularly breakfast cereal eaters are more likely to have better nutrition, tend to be slimmer, and benefit from improved mental and physical performance. "While in the long run, a daily breakfast cereal habit may reduce the risk of lifestyle related diseases such as heart disease and diabetes."
The Galaxy Research study also revealed:
The Galaxy Research was conducted in October, 2013, among a total representative sample of 1001 Australians aged 18-64 years.
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